| Description |
ix, 243 pages : color illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 231-232) and index. |
| Contents |
The view from out here; getting changed -- A history of seduction -- Style addicts; the first fashion brand; Poiret raises the stakes; Chanel, Dior and beyond; the death of fashion; the rebirth of fashion; surviving the crash -- Fashioning an identity -- Controlling the plot; The Italian connection -- When haute couture meets high street -- Strategic alliances; chic battles cheap; Stockholm syndrome; viva Zara -- The designer as brand -- The new idols; how to be a designer brand; -- The store is the star -- Retail cathedrals; creativity drives consumption; luxury theme parks and urban bazaars -- Anatomy of a trend -- the style bureau; the new oracles; the cool hunter -- The image-makers -- Portrait of an art director; the alternative image-maker -- They shoot dresses, don't they? -- Brand translators; the limits of experimentation -- This year's model -- Packaging beauty; perfection and imperfection -- Celebrity sells -- Press to impress -- The collections -- The power behind the shows; communication via catwalk; haute couture laid low; front-row fever -- Accessorize all areas -- Emotional baggage; a brand in a bottle -- Retro brands retooled -- Climbing out of a trench; the art of plundering the past -- Targeted male -- 'Very GQ'; fine and dandy; a tailor-made opportunity; groom for improvement -- Urban athletes -- Getting on track; expect a gadget; stars and streets -- Virtually dressed -- The success story; interactive catalogues -- Brave new market -- A promotional tightrope; from China with cloth -- The faking game -- Behind the seams -- sweatshop free clothing; -- Style goes back to the future -- From thrift to vintage; the politics of nostalgia -- Conclusion -- the consumer as stylist; reactivity and personalization; 'smart' clothing; ethical fashion; branding via buildings; the end of age. |
| Subject |
Fashion merchandising.
|
|
Fashion merchandising. |
|
Brand name products.
|
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Brand name products. |
|
Advertising -- Fashion.
|
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Advertising -- Fashion. |
| ISBN |
0749442999 |
|
