LEADER 00000cam a2200685 i 4500 
001    ocn939277930 
003    OCoLC 
005    20190111050858.2 
006    m     o  d         
007    cr ||||||||||| 
008    160212s2016    enka    ob    001 0 eng   
010      2016007539 
019    946596002|a959591736|a1058145992 
020    9780749476700|q(electronic book) 
020    0749476702|q(electronic book) 
020    |z9780749476687|q(paperback) 
035    (OCoLC)939277930|z(OCoLC)946596002|z(OCoLC)959591736
       |z(OCoLC)1058145992 
037    CL0500000731|bSafari Books Online 
037    F425714B-33DC-4458-A0A8-1B0040A862D9|bOverDrive, Inc.
       |nhttp://www.overdrive.com 
040    DLC|beng|erda|epn|cDLC|dYDX|dOCLCF|dN$T|dIDEBK|dYDXCP
       |dEBLCP|dCDX|dUMI|dCOO|dK6U|dIDB|dOCLCQ|dUAB|dOCLCQ|dTEFOD
       |dRRP|dAGLDB|dOCLCQ|dS9I 
042    pcc 
049    RIDW 
050 14 HE8689.7.M37|bB79 2016 
072  7 BUS|x070060|2bisacsh 
072  7 TEC|x041000|2bisacsh 
082 00 384.55068/8|223 
084    BUS002000|aBUS043000|aBUS070060|2bisacsh 
090    HE8689.7.M37|bB79 2016 
100 1  Bryant, Andy,|0https://id.loc.gov/authorities/names/
       n2016007705|eauthor. 
245 14 The TV brand builders :|bhow to win audiences and 
       influence viewers /|cAndy Bryant, Charlie Mawer. 
264  1 London ;|aPhiladelphia :|bKogan Page,|c2016. 
300    1 online resource (xvi, 328 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    data file|2rda 
504    Includes bibliographical references and index. 
505 0  Marketing in the world of television -- What's the point 
       of a TV channel brand -- Relaunching a tv channel: waving 
       a flag on the horizon -- The 800lb gorillas: building a 
       big broadcast brand -- Idents: giving a channel a 
       personality -- Marketing drama: glimpsing the future, 
       unravelling the helix and speed dating -- Selling the news
       -- Promoting entertainment shows: scrubbing the shiny 
       floors -- Documentaries and reality: stories and 
       storytellers -- Faster, higher, stronger, longer: the 
       hyperbolic world of TV sports promotion -- Marketing to 
       children: nailing jelly to a moving train -- Storyworlds: 
       blurring the lines between content and marketing -- Social
       media: from viewers to fans to friends -- The future of TV
       marketing: seismic change, timeless principles. 
520    "In an average month, over 360 billion hours of TV are 
       watched globally and shows are reviewed in national media,
       dissected in blogs and tweets, and debated passionately by
       viewers and fans. But how do these TV shows find an 
       audience, and how are the great TV brands built? With 
       illustrations and examples drawn from major broadcasters 
       such as Fox, AMC, and HBO, the marketing, advertising, and
       design techniques that work best in TV are brought to life
       in The TV Brand Builders, from launching blockbuster 
       dramas to promoting major sporting events and from 
       building online trailers to creating entirely new TV 
       channels. The TV Brand Builders provides inspiration for 
       all marketers to learn from the ways in which TV brands 
       have harnessed the opportunities arising from the 
       developments in online video, smart mobile devices, and 
       social media. The book showcases popular shows including 
       "American Horror Story," "Mad Men," and "Doctor Who," 
       features interviews with leading practitioners, and is 
       supported by a video-rich stream of online resources."--
       |cProvided by publisher. 
520    "The TV Brand Builders is the definitive account of how 
       the biggest television networks, channels and programmes 
       are created as brands, with privileged access to the 
       marketing strategies and creative thinking behind 
       culturally defining TV promos, digital and social media 
       campaigns and design identities. Practical advice and 
       strategic insight is blended with insightful stories from 
       the ratings front line. Written by two leading 
       practitioners responsible for work as famous as the BBC 
       One hippos, the creation of a TV channel called Dave and 
       the re-launch of Doctor Who, and featuring interviews with
       50 leading industry experts from 8 countries, from HBO to 
       ESPN, from DreamWorks to CANAL+"--|cProvided by publisher.
588 0  Online resource; title from digital title page (viewed on 
       May 02, 2016). 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Television broadcasting|0https://id.loc.gov/authorities/
       subjects/sh85133500|xMarketing.|0https://id.loc.gov/
       authorities/subjects/sh99005342 
650  0 Television programs|0https://id.loc.gov/authorities/
       subjects/sh85133602|xMarketing.|0https://id.loc.gov/
       authorities/subjects/sh99005342 
650  0 Branding (Marketing)|0https://id.loc.gov/authorities/
       subjects/sh2007006470 
650  7 Television broadcasting|xMarketing.|2fast|0https://
       id.worldcat.org/fast/1146749 
650  7 Television broadcasting.|2fast|0https://id.worldcat.org/
       fast/1146714 
650  7 Television programs|xMarketing.|2fast|0https://
       id.worldcat.org/fast/1147042 
650  7 Television programs.|2fast|0https://id.worldcat.org/fast/
       1147026 
650  7 Branding (Marketing)|2fast|0https://id.worldcat.org/fast/
       1743755 
655  4 Electronic books. 
700 1  Mawer, Charlie,|0https://id.loc.gov/authorities/names/
       n2016007703|eauthor. 
776 08 |iPrint version:|aBryant, Andy.|tTV brand builders.
       |dLondon ; Philadelphia : Kogan Page, 2016|z9780749476687
       |w(DLC)  2015050760 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=1213953|zOnline eBook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this eBook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20190118|cEBSCO|tEBSCOebooksacademic NEW 1-11-19 6702 
       |lridw 
994    92|bRID