| Description |
iii, 166 pages ; 23 cm |
| Contents |
Preface -- The Television industry today -- What's disrupting the industry today -- Future predictions. |
| Summary |
Television is the last mass medium to be disrupted by the Internet. Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today everything from time shifting to binge viewing to cord cutting and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time.--Amazon.com |
| Subject |
Television viewers -- Effect of technological innovations on.
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Television viewers. |
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Internet.
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Internet. |
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Television broadcasting.
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Television broadcasting. |
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Internet television.
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Internet television. |
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Digital video.
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Digital video. |
| ISBN |
9781514139011 paperback |
|
1514139014 paperback |
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