| Description |
1 online resource (xii, 203 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 186-199) and index. |
| Contents |
Book Cover; Half-Title; Title; Copyright; Dedication; Contents; Preface and acknowledgements; Introduction; 1 Institutional knowledge: the need to control; 2 Audience-as-market and audience-as-public; 3 Television audience as taxonomic collective; 4 The limits of discursive control; 5 Commercial knowledge: measuring the audience; 6 In search of the audience commodity; 7 Streamlining 'television audience'; 8 The streamlined audience disrupted: impact of the new technologies; 9 The people meter 'solution'; 10 Revolt of the viewer? The elusive audience. |
| Summary |
Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Television viewers -- United States.
|
|
Television viewers. |
|
United States. |
|
Television viewers -- Europe.
|
|
Europe. |
| Indexed Term |
Television Audiences |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Ang, Ien. Desperately seeking the audience. London ; New York : Routledge, 1991 (DLC) 90008312 |
| ISBN |
020313334X (electronic book ; Adobe Reader) |
|
9780203133347 (electronic book ; Adobe Reader) |
|
9780415052696 |
|
0415052696 |
|
9780415052702 (paperback) |
|
041505270X (paperback) |
|
0415052696 |
|
041505270X (paperback) |
|
