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book
BookPrinted Material
Author Hartley, Robert F., 1927-

Title Marketing successes, historical to present day : what we can learn / Robert F. Hartley.

Publication Info. New York : J. Wiley, [1990]
©1990

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415 .H2432 1990    Available  ---
Edition 2nd ed.
Description vii, 290 pages : illustrations ; 23 cm
Bibliography Includes bibliographical references.
Subject Marketing -- Case studies.
Marketing -- Case studies.
Genre/Form Case studies.
Case studies.
ISBN 0471512621