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Book
Title
Harvard business review on marketing.
Publication Info.
Boston : Harvard Business School Press, [2001]
©2001
Online access
Table of contents
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5415 .H24335 2001
Available
---
Description
vii, 182 pages : illustrations ; 21 cm.
Series
The Harvard business review paperback series
Harvard business review paperback series.
Note
Contains articles previously published in the Harvard business review.
Bibliography
Includes bibliographical references and index.
Subject
Marketing.
Marketing.
Marketing -- Management.
Marketing -- Management.
Branding (Marketing)
Branding (Marketing)
Added Title
On marketing
Marketing
Harvard business review.
ISBN
1578518040