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Book
Author
Luther, William M.
Title
The marketing plan : how to prepare and implement it / William M. Luther.
Publication Info.
New York : American Management Association, [1992]
©1992
Item Status
Location
Call No.
Status
OPAC Message
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Gift Note
Moore Stacks
HF5415 .L83 1992
Available
---
Edition
New, expanded ed.
Description
xiv, 209 pages : illustrations ; 23 cm
Note
Includes index.
Subject
Marketing.
Marketing.
ISBN
0814478050
