Title Marketing : best practices / Michael R. Czinkota ... [and others].

Publication Info.	Fort Worth : Dryden, [2000]
	©2000

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415 .M297453 2000	Available	---

Description	xxvii, 657 pages : illustrations ; 29 cm.
Series	The Dryden Press series in marketing
	Dryden Press series in marketing.
Bibliography	Includes bibliographical references and indexes.
Subject	Marketing.
	Marketing.
Genre/Form	Case studies.
	Case studies.
Subject	Marketing -- Case studies.
Added Author	Czinkota, Michael R.
ISBN	0030211093