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Book
Author
Maynard, Harold H. (Harold Howard), 1889-1957.
Title
Principles of marketing / by Harold H. Maynard and Theodore N. Beckman.
Publication Info.
New York : Ronald Press Co., [1952]
Item Status
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Call No.
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Public Note
Gift Note
Moore Stacks
HF5415 .M35 1952
Available
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Edition
5th ed., revised by Theodore N. Beckman with the assistance of William R. Davidson.
Description
xii, 792 pages : illustrations ; 24 cm
Bibliography
Includes bibliography.
Subject
Marketing.
Marketing.
