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book
BookPrinted Material
Author Perreault, William D., Jr.

Title Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

Publication Info. Boston : Irwin/McGraw-Hill, [2000]
©2000
Call No.HF5415 .M378 2000 Accompaying CD-ROM at Circulation Desk.
LocationMoore Stacks

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415 .M378 2000    Available  ---
Edition 8th ed.
Description xxvii, 592, 27, 10 pages : illustrations (some color) ; 28 cm + 1 computer laser optical disc (4 3/4 in.)
Series The Irwin/McGraw-Hill series in marketing
Irwin/McGraw-Hill series in marketing.
Note Includes indexes.
System Details System requirements: IBM PC or 100% compatible; Pentium 133 MHz or faster; Windows 95 or higher; 32 MB hard drive space.
Subject Marketing.
Marketing.
Added Author McCarthy, E. Jerome (Edmund Jerome)
ISBN 0072894822 alkaline paper
0071179089 international edition

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