Title The Regis touch : new marketing strategies for uncertain times / Regis McKenna.

Publication Info.	Reading, Mass. : Addison-Wesley Pub. Co., [1986]
	©1986

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks (Suplee Collection)	HF5415 .M38 1986	Available	---

Description	xii, 178 pages : illustrations ; 24 cm
Note	Includes index.
Provenance	The Suplee Business Collection honors the memory of Frank E. Suplee '30, 1910-1991. Established by his wife, Mary T. Suplee, and daughter, Katherine A. Suplee, December 1991.
Subject	Marketing.
	Marketing.
ISBN	0201139642 paperback $9.95