| Description |
xxvii, 305 pages ; 24 cm |
| Note |
Originally published: New York : Crown Business, c2002. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Greetings, fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art--a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures--deviant and otherwise -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant's toolbox -- Making deviance work for you. |
| Subject |
New products -- Marketing.
|
|
New products -- Marketing. |
|
Business forecasting.
|
|
Business forecasting. |
|
Originality -- Economic aspects.
|
|
Originality. |
|
Marketing.
|
|
Marketing. |
|
Technological innovations -- Economic aspects.
|
|
Technological innovations -- Economic aspects. |
| Added Author |
Wacker, Watts.
|
| ISBN |
0712661026 |
|
