| Description |
1 online resource (xvii, 225 pages) : illustrations, digital file |
|
text file |
| Physical Medium |
polychrome |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential. |
| Summary |
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Language |
English. |
| Subject |
Marketing.
|
|
Marketing. |
|
Retail trade.
|
|
Retail trade. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Other Form: |
Print version: 9781442643635 1442643633 (OCoLC)830948027 |
| ISBN |
9781442696488 (electronic book) |
|
1442696486 (electronic book) |
|
9781442696495 (electronic book) |
|
1442696494 (electronic book) |
|
9781442643635 |
|
1442643633 |
|
