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book
BookPrinted Material
Author Ries, Al.

Title The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout.

Publication Info. New York, NY : HarperBusiness, 1994.
©1993

Call No.HF5415 .R54369 1994

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks (Suplee Collection)  HF5415 .R54369 1994    Available  ---
Edition 1st paperback ed.
Description xii, 143 pages : illustrations ; 21 cm
Note Reprint. Originally published: New York : HarperBusiness, 1993.
Includes index.
Provenance The Suplee Business Collection honors the memory of Frank E. Suplee '30, 1910-1991. Established by his wife, Mary T. Suplee, and daughter, Katherine A. Suplee, December 1991.
Subject Marketing.
Marketing.
Added Author Trout, Jack.
Added Title Twenty-two immutable laws of marketing
ISBN 0887306667 paperback