| Edition |
Second edition. |
|
[Enhanced Credo edition] |
| Description |
1 online resource (15 entries) : 9 images ; digital files |
| Physical Medium |
polychrome |
| Description |
text file |
| Note |
Previous edition: published as Marketing in food, hospitality, tourism and events by Richard Tresidder and Craig Hirst. 2012. |
| Bibliography |
Includes bibliographical references. |
| Contents |
About the authors -- Acknowledgements -- 1. Introduction: Why this book is needed; How to use this book; Structure and outline of chapters; Conclusion -- 2. THEF marketing and the exchange of value: Marketing and the exchange of value; The basic idea of exchange; Constructing the marketing offer to produce or reduce value; Kotler's framework and its relationship to the marketing mix; Market segmentation and targeting; Conclusion: the production and supply of value -- 3. Marketing as interaction and service: From goods logic to a logic of service; Service and interaction; Consumer resources and consumption practices; Co-creation and co-production; The consumption cycle; Conclusion -- 4. Marketing and THEF consumption as a socio-cultural process: The symbolic nature of THEF products and the goals consumers pursue; THEF consumption and community interaction; How consumers extend the cultural and symbolic values of experiences; Co-creating meanings in the THEF marketplace; Conclusion -- 5. Putting the experiences into experiences marketing: Experiences marketing and the sacred; Time and space; The myth of hospitality and food as sacred; Hedonism and THEF marketing; Imagination; Myths and myth making in experiences marketing; Embedding the practice and myths of hospitality and food; Conclusion -- |
|
6. Consumer resources and THEF experiences: An outline of the theory of resources; Financial resources; The resource of time; Space as a resource; Supporting material resources; Social resources; Social resources integral to episodes and experiences of consumption; Service delivery personnel as social resources; Consumers as resources for consumers; Knowledge and skill as consumer resource; Conclusion -- 7. Marketing and identity: The restructuring of society and the consumer; Taste and consumption; Cultural capital; Habitus as market segment; Consumption as identity; Conclusion -- 8. The semiotics of THEF marketing: Semiotics and the significance of signs; The semiotics of tourism and events; The semiotics of food and hospitality; Semiotics and power; Conclusion -- 9. Interpreting marketing: The consumer as an individual; The epistemology and ontology of marketing; The interactive consumer; Interpretation and marketing; The axiology of marketing: values; Conclusion -- 10. Ethics, sustainable marketing and the green consumer: The greening of experiences marketing; Defining sustainability; Sustainable approaches to tourism; Conclusion -- 11. Conclusion: A journey into critical marketing; A Manifesto for THEF Marketing: The five precepts of critical marketing; Conclusion -- References. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
Targeted at second year undergraduate students through to master's level post-graduate, Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. |
| Form |
Also available in print version. |
| System Details |
Mode of access: World Wide Web. |
| Local Note |
Credo Reference Publisher Collections |
| Subject |
Place marketing.
|
|
Place marketing. |
|
Special events -- Marketing.
|
|
Special events -- Marketing. |
|
Food -- Marketing.
|
|
Food -- Marketing. |
| Genre/Form |
Electronic books.
|
| Added Author |
Tresidder, Richard, author.
|
|
Credo Reference (Firm), distributor.
|
| Added Title |
Marketing in food, hospitality, tourism and events. |
| Other Form: |
Print version: 1910158305 9781910158302 vii, 231 pages : illustrations (black and white) |
| ISBN |
9781786841940 electronic version |
|
1910158305 print |
|
9781910158302 print |
|
