| Description |
xvi, 308 pages : illustrations ; 21 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction / by Kamran Kashani -- Value chain marketing / by Jean-Pierre Jeannet -- Countering commoditization : value-added strategies and aligning with customers / by Kamran Kashani -- The marketing of services : how is it different? / by Jacques Horovitz -- The missing 'P' in the marketing mix : putting passion into brands / by Dominique Turpin -- Beyond beating competition : shaping markets for profitable growth / by Adrian B. Ryans -- New frontiers in pricing for profit / by John Walsh -- Beyond the matrix : an organization-wide solution for creating and sustaining customer value / by Seán Meehan. |
| Subject |
Marketing.
|
|
Marketing. |
| Added Author |
Horovitz, Jacques, 1947-
|
| ISBN |
0470011467 |
| Standard No. |
9780470011461 |
|
