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Bestseller
BestsellerE-book
Author Kermally, Sultan.

Title Gurus on marketing / Sultan Kermally.

Publication Info. London : Thorogood, 2003.

Item Status

Description 1 online resource (156 pages)
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references.
Contents Acknowledgements; About the author; Contents; Introduction; ONE The fundamentals of marketing; TWO Peter Drucker; THREE Theodore Levitt; FOUR Michael Porter; FIVE Philip Kotler; SIX Tom Peters; SEVEN George Day; EIGHT Jagdish Sheth; NINE Thomas T. Nagle; TEN Gurus and strategic analytical tools; ELEVEN Further information.
Summary This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Marketing.
Marketing.
Genre/Form Electronic books.
Other Form: Print version: Kermally, Sultan. Gurus on marketing. London : Thorogood, 2003 1854182439 (OCoLC)55688312
ISBN 1417595949 (electronic book)
9781417595945 (electronic book)
1854182439
9781854182432
1854185306
9781854185303