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Book
Author
Kotler, Philip.
Title
Marketing for nonprofit organizations.
Imprint
Englewood Cliffs, N.J. : Prentice-Hall, [1974, c1975]
Item Status
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Call No.
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Public Note
Gift Note
Moore Stacks
HF5415 .K6312
Available
---
Description
xi, 436 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references.
Subject
Marketing.
Marketing.
Nonprofit organizations -- Marketing.
Nonprofit organizations -- Marketing.
Nonprofit organizations -- Marketing -- Case studies.
Genre/Form
Case studies.
Case studies.
ISBN
0135560845
