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book
BookPrinted Material
Author Kotler, Philip.

Title Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee.

Publication Info. Boston, Mass. : Harvard Business School Press, [2002]
©2002

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415 .K6313 2002    Available  ---
Description xii, 193 pages ; 24 cm
Bibliography Includes bibliographical references (pages 167-180) and index.
Subject Marketing.
Marketing.
Telemarketing.
Telemarketing.
Marketing -- Management.
Marketing -- Management.
Marketing.
Télémarketing.
Marketing -- Gestion.
Added Author Jain, D. (Dipak)
Suvit Maesincee, 1961-
ISBN 1578516005 alkaline paper