| Description |
xv, 270 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 247-258) and index. |
| Contents |
From marketing as a function to marketing as a transformational engine -- From market segments to strategic segments -- From selling products to innovating solutions -- From declining to growing distribution channels -- From branded bulldozers to global distribution partners -- From acquiring to rationalizing brands for profit -- From market-driven to market-[d]riving -- From strategic business units to corporate marketing. |
| Subject |
Marketing.
|
|
Marketing. |
|
Strategic planning.
|
|
Strategic planning. |
| ISBN |
1591392101 |
|
