| Description |
1 online resource (xvi, 190 pages .) |
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text file |
| Note |
Includes index. |
| Summary |
"Consumers are exposed to as many as 5000 marketing messages via online, social media, and traditional marketing channels. Tapping the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others, successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Embracing the simple truths provided, business owners master how to market to gain notice, be remembered, and get their ideal customers talking, sharing, liking, tweeting, AND buying. Lautenslager shows entrepreneurs how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com."-- Provided by publisher. |
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"Successful marketer Al Lautenslager takes business owners into the crowded houses of traditional and online marketing and reveals simple marketing truths to elevate their product, service, or brand above the noise, exciting their audience to take notice, take action, and get their peers, friends, fans, and followers to do the same"-- Provided by publisher. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Cover; Title Page; Copyright; Dedication; Contents; Acknowledgments; PREFACE: Getting Noticed, Remembered, and Talked About; Part I: GET NOTICED; CHAPTER 1: Breaking Through Marketing Clutter; Messages Coming at You Now; Cutting Through the Clutter; The Mind at Work: The Psychology of Marketing; Busting Through the Content Marketing Deluge; Making a Commodity Business Stand Out; "AIDA"; CHAPTER 2: How to Survive the Marketing Message Storm; The Magic of Being Interesting; Excitement!; Make a Dramatic/Compelling Statement; The Right Words for the Right Attention; Headlines! Get Your Headlines! |
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Billboard MarketingCuriosity: Scott's Nametag; Advertising Attention-Getters: Super Bowl Commercials; Political Ads; Engage with Emotional Needs; The "Prankvertising" Trend in Marketing; The Repetition Factor of Marketing; CHAPTER 3: It's All About the Story; Stories Get Noticed and Remembered; "TOMA": Top-of-Mind Awareness; CHAPTER 4: Wild, Wacky, and Bold: Using Humor to Get Noticed; Kmart: Ship My Pants; Church Signs; Veterinary Signs; Funny Bar Signs; Sometimes You Just Have to Ask to Get Noticed; Outrageous Gets Noticed; Flash Mobs Get Noticed; Men in Kilts. |
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Red Bull Extreme Skydiver: Felix BaumgartnerShocking; Surprise Marketing; Controversy; CHAPTER 5: The WOW Factor; Luxury Gets Noticed; Three-Dimensional Mail; Cute Puppies; Mom-to-Be: Red Robin; CHAPTER 6: Getting Noticed Online; Content; Getting Emails Noticed and Opened; The Marketing Hook; Getting Noticed in Social Media Communities; How to Make Your Content Marketing Stand Out; Part II: GET REMEMBERED; CHAPTER 7: Motivating Customers and Prospects to Take Action; CHAPTER 8: Social Psychology; The Psychology Behind Social Transmission. |
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CHAPTER 9: Mud on the Wall That Sticks: from Attention to EngagementTaglines; CHAPTER 10: Your Mind at Work: The Power of Memory; "Call Me Maybe"-Carly Rae Jepsen; CHAPTER 11: Taking Advantage of Competition; CHAPTER 12: Guerrilla Marketing; Part III: GET TALKED ABOUT; CHAPTER 13: Influence Marketing; CHAPTER 14: Buzz Happens; Justin Bieber Gets Noticed; BeatsTM by Dr. DreTM; Relevance; Word-of-Mouth Matters; CHAPTER 15: It Takes a Village Community; CHAPTER 16: Why Videos Go Viral; WestJet; A Catchphrase Is Born: "Ain't Nobody Got Time for That"; Viral Thoughts; CHAPTER 17: Telling Friends. |
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Guinness Wheelchair BasketballFour Seasons Heating and Air Conditioning: Your Wife Is Hot; Sharing Osiris Shoes Customer Service with Friends; CHAPTER 18: Give Them Something to Talk About; Buying Beer for 2,500 Will Get You Talked About; Using Bacon to Get Talked About: Bacon Buzz; Epilogue; About the Author; Other Books by Al Lautenslager; Index. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Marketing.
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Marketing. |
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Internet marketing.
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Internet marketing. |
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marketing. |
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BUSINESS & ECONOMICS -- Marketing -- General. |
| Genre/Form |
Electronic books.
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Electronic books.
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| Other Form: |
Print version: Lautenslager, Al. Market like you mean it. [Irvine] : Entrepreneur Press, [2014] 9781599185354 1599185350 (DLC) 2014010830 |
| ISBN |
1613082738 (electronic book) |
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9781613082737 (electronic book) |
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9781599185354 (paperback) |
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1599185350 (paperback) |
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