| Description |
1 online resource (xix, 462 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Note |
Published also in Asia by Tat-McGraw-Hill Publishing Ltd. |
| Bibliography |
Includes bibliographical references. |
| Contents |
Foreword; Preface; Acknowledgements; Contributors; Contents; 1. Introduction to Marketing of Information Products and Services; 2. Key Concepts in Marketing of Information Products and Services; 3. How to Develop a Marketing Plan; 4. How to Plan Information Products and Services Policy; 5. How to Price Information Products and Services; 6. How to Promote Information Products and Services; 7. How to Conceive, Design and Introduce New Information Products and Services; 8. How to Conduct Marketing Research for Marketing of Information Products and Services. |
| Summary |
Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition. This new demand presents a number of unanswered questions. What is the nature of this competition? How can libraries attract alternate sources of funding when public sponsorship and government spending are at a low ebb? What are some strategies for expanding the customer base and fulfilling customer requirements and expectations? |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Information services -- Marketing.
|
|
Information services -- Marketing. |
|
Information resources -- Marketing.
|
|
Information resources. |
|
Marketing. |
|
Marketing -- Management.
|
|
Marketing -- Management. |
| Genre/Form |
Electronic books.
|
| Added Author |
Jain, Abhinandan K.
|
|
International Development Research Centre (Canada)
|
| Other Form: |
Print version: Marketing information products and services. Ottawa : International Development Research Centre ; New Delhi ; New York : Tata McGraw-Hill Pub. Co., ©1999 0889368171 9780889368170 (OCoLC)41432101 |
| ISBN |
9781552503430 (electronic book) |
|
1552503437 (electronic book) |
|
0889368171 |
|
9780889368170 |
|
