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Book
Title
Marketing : best practices / Michael R. Czinkota ... [and others].
Publication Info.
Fort Worth : Dryden, [2000]
©2000
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5415 .M297453 2000
Available
---
Description
xxvii, 657 pages : illustrations ; 29 cm.
Series
The Dryden Press series in marketing
Dryden Press series in marketing.
Bibliography
Includes bibliographical references and indexes.
Subject
Marketing.
Marketing.
Genre/Form
Case studies.
Case studies.
Subject
Marketing -- Case studies.
Added Author
Czinkota, Michael R.
ISBN
0030211093