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Book
Author
Perreault, William D., Jr.
Title
Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Publication Info.
Boston : Irwin/McGraw-Hill, [2000]
©2000
Call No.
HF5415 .M378 2000 Accompaying CD-ROM at Circulation Desk.
Location
Moore Stacks
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5415 .M378 2000
Available
---
Edition
8th ed.
Description
xxvii, 592, 27, 10 pages : illustrations (some color) ; 28 cm + 1 computer laser optical disc (4 3/4 in.)
Series
The Irwin/McGraw-Hill series in marketing
Irwin/McGraw-Hill series in marketing.
Note
Includes indexes.
System Details
System requirements: IBM PC or 100% compatible; Pentium 133 MHz or faster; Windows 95 or higher; 32 MB hard drive space.
Subject
Marketing.
Marketing.
Added Author
McCarthy, E. Jerome (Edmund Jerome)
ISBN
0072894822 alkaline paper
0071179089 international edition