| Edition |
2nd ed. |
| Description |
1 online resource (xiii, 322 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Marketing.
|
|
Marketing. |
| Genre/Form |
Electronic books.
|
| Added Author |
Chien, Charles S.
|
| Other Form: |
Print version: Moutinho, Luiz. Problems in marketing. 2nd ed. Los Angeles : Sage Publications, 2008 (DLC) 2006940458 |
| ISBN |
9781849202626 (electronic book) |
|
1849202621 (electronic book) |
|
0761971785 (cased) |
|
9780761971788 (cased) |
|
9781446220948 (ebook) |
|
144622094X (ebook) |
|
9780761971788 (cased) |
|
9780761971795 (paper) |
|
0761971793 (Paper) |
|
