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Book
Author
Rodger, Leslie W.
Title
Marketing in a competitive economy / Leslie W. Rodger.
Imprint
New York : Wiley, [1972, c1965]
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5415 .R56 1973
Available
---
Edition
[3d ed.]
Description
253 pages : illustrations ; 23 cm
Note
"A Halsted Press book."
Bibliography
Includes bibliographical references.
Subject
Marketing.
Marketing.
Marketing -- Management.
Marketing -- Management.
ISBN
0470729287
