Title Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue / Ian Ruskin-Brown.

Publication Info.	London : Thorogood, [2006]
	©2006

Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading this eBook

Item Status

Edition	2nd ed.
Description	1 online resource (xvii, 325 pages) : illustrations
Physical Medium	polychrome
Description	text file
Note	Includes index.
Contents	The power of marketing -- effectiveness is more important than efficiency -- The power of marketing -- the law of supply and demand -- How marketing works -- Introducing the new marketing mix: the marketing tools (the four or five P's) -- The marketing mix -- the product -- The marketing mix -- distribution -- your route to market -- The marketing mix -- marketing communications and promotion (marcomms) -- The marketing mix -- marketing pricing -- The marketing plan -- The marketing audit -- deriving foundations for a marketing strategy -- Getting the feedback.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Marketing.
	Marketing.
	Marketing -- Management.
	Marketing -- Management.
Genre/Form	Electronic books.
Other Form:	Print version: Ruskin-Brown, Ian. Mastering marketing. 2nd ed. London : Thorogood, ©2006 9781854183231 1854183230 (OCoLC)65767971
ISBN	9781854184276 (electronic book)
	185418427X (electronic book)
	9781854183231
	1854181181
	1854181238 (trade edition)
	1854183230