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100 1 Kastner, Olga Louisa,|eauthor.
245 10 When luxury meets art :|bforms of collaboration between
luxury brands and the arts /|cOlga Louisa Kastner ; with a
foreword by Prof. Dr. Carsten Baumgarth.
264 1 Wiesbaden :|bSpringer Gabler,|c[2014]
264 4 |c©2014
300 1 online resource (x, 126 pages) :|billustrations.
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
340 |gpolychrome|2rdacc
347 text file|2rdaft
490 1 BestMasters
504 Includes bibliographical references.
505 0 Geleitwort; Acknowledgements; Table of contents; List of
figures; List of tables; A. Introduction; 1. Topicality
and practical relevance of the research question; 2.
Problem definition and course of the investigation; B.
Basics; 1. Explanations on the notion of the luxury brand;
1.1 Notion, history and definition of the concept of
luxury; 1.2 Definition and conceptual demarcation of the
luxury brand; 1.3 Functions and effects of the luxury
brand on the consumer; 2. Explanations on the notion of
art; 2.1 Different perspectives on art.
505 8 2.2 Contemporary approaches to the operationalisation of
art2.3 Classification of the different art forms; 3.
Explanations on Luxury Brand-Art Collaborations; 3.1
History; 3.2 Existing literature concepts; 3.3 Definition
and conceptual demarcation; C. Attributes of Luxury Brand-
Art Collaborations; 1. Preliminary methodological remarks;
1.1 Taxonomy: Classification vs. typology; 1.2 Properties
of attributes; 1.3 Alternative approaches to the selection
of attributes; 1.4 Description of the research design; 2.
Deductive attribute derivation; 2.1 Theoretical points of
reference.
505 8 2.1.1 Luxury brand management2.1.2 Brand leveraging; 2.1.3
Interfirm co-operation management; 2.1.4 Art-Business
management; 2.2 Deduced attributes of Luxury Brand-Art
Collaborations; 2.2.1 Attributes of the luxury brand;
2.2.2 Attributes of the arts; 2.2.3 Attributes of the
relationship between the luxury brand and the arts; 2.2.4
Attributes of the realisation of the Luxury Brand-Art
Collaboration; 3. Inductive attribute derivation; 3.1 Case
studies; 3.2 Induced attributes of Luxury Brand-Art
Collaborations; 3.2.1 Attributes of the luxury brand;
3.2.2 Attributes of the arts.
505 8 3.2.3 Attributes of the realisation of the Luxury Brand-
Art Collaboration4. Conceptual framework: Attributes of
Luxury Brand-Art Collaborations; D. Typology of Luxury
Brand-Art Collaborations; 1. Preliminary methodological
remarks; 1.1 Cluster analysis as part of the multivariate
methods of data analysis; 1.2 Description of the research
process; 2. Empirical selection and description of Luxury
Brand-Art Collaborations; 2.1 Used method of data
collection; 2.1.1 Alternative approaches to the collection
of luxury brands; 2.1.2 Presentation of the 'World Luxury
Brand Directory'
505 8 2.1.3 Configuration and adaptation of the 'World Luxury
Brand Directory'2.1.4 Empirical selection of Luxury Brand-
Art Collaborations; 2.2 General remarks on Luxury Brand-
Art Collaborations; 2.2.1 Sample demographics; 2.2.2
Frequency distribution; 2.2.3 Final selection of
attributes; 3. Determination of different types of Luxury
Brand-Art Collaborations; 3.1 Empirical identification;
3.2 Conceptual description; 3.3 Prototypical cases; E.
Closing remarks; 1. Evaluation and limitations of the
typological study; 2. Outlook; List of references; List of
appendices; I. Data bases.
520 Increasingly, luxury brands join forces with the arts
today. Yet, these cross-over collaborations do not
constitute a homogeneous strategy, but become manifest in
manifold forms and appearances. Regardless of their
growing practical relevance for the creation of
contemporary luxury brands though, the varied forms of
Luxury Brand-Art Collaborations (LBACs) have remained
largely unexplored to date. Olga Louisa Kastner aims at
systematizing the dominating collaborative patterns
between luxury brands and the arts. She empirically
derives distinct types of LBACs, based on methodically
developed attributes and a large number of real cases.
Finally, the author describes the main characteristics of
the identified types and illustrates them by prototypical
cases. Contents Explanations of the Luxury Brand, Art and
Luxury Brand-Art Collaborations Attributes and Typology of
Luxury Brand-Art Collaborations Target Groups Researchers,
lecturers, and students in the fields of marketing,
branding and communication Managers and marketing
executives of luxury brands as well as artists, cultural
managers, and patrons of the art The Author Olga Louisa
Kastner, MA, studied at the Berlin School of Economics and
Law. She currently works as a project manager and is
responsible for developing a marketing agency's luxury,
watches and jewelleryaccounts.
546 English with foreword in German.
588 0 Online resource; title from PDF title page (ebrary, viewed
January 8, 2014).
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
650 0 Luxuries.|0https://id.loc.gov/authorities/subjects/
sh85079051
650 0 Economics.|0https://id.loc.gov/authorities/subjects/
sh85040850
650 0 Marketing.|0https://id.loc.gov/authorities/subjects/
sh85081333
650 7 Luxuries.|2fast|0https://id.worldcat.org/fast/1004138
650 7 Economics.|2fast|0https://id.worldcat.org/fast/902116
650 7 Marketing.|2fast|0https://id.worldcat.org/fast/1010167
650 7 economics.|2aat
650 7 marketing.|2aat
650 7 BUSINESS & ECONOMICS|xIndustrial Management.|2bisacsh
650 7 BUSINESS & ECONOMICS|xManagement.|2bisacsh
650 7 BUSINESS & ECONOMICS|xManagement Science.|2bisacsh
650 7 BUSINESS & ECONOMICS|xOrganizational Behavior.|2bisacsh
655 0 Electronic books.
655 4 Electronic books.
700 1 Baumgarth, Carsten,|d1968-|0https://id.loc.gov/authorities
/names/n99051265|ewriter of foreword.
776 08 |iPrint version:|aKastner, Olga Louisa.|tWhen Luxury Meets
Art : Forms of Collaboration between Luxury Brands and the
Arts.|dDordrecht : Springer, ©2013|z9783658045753
830 0 BestMasters.|0https://id.loc.gov/authorities/names/
no2014033512
856 40 |uhttps://rider.idm.oclc.org/login?url=https://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=672379|zOnline ebook via EBSCO. Access
restricted to current Rider University students, faculty,
and staff.
856 42 |3Instructions for reading/downloading the EBSCO version
of this ebook|uhttp://guides.rider.edu/ebooks/ebsco
901 MARCIVE 20231220
948 |d202207013|cEBSCO|tEBSCOebooksacademic July NEW 6029
|lridw
994 92|bRID
