LEADER 00000pam a22004454a 4500 
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005    20050512115206.0 
008    000228t20012001njua     b    001 0 eng   
010       00027875 
015    GBA1-00428 
020    0130263125|qhardcover 
020    0130283290 
035    (OCoLC)ocm43561943 
035    393224 
040    DLC|beng|cDLC|dCUY|dQP9|dC#P|dUKM|dRID 
042    pcc 
049    RIDM 
050 00 HF5415|b.K636 2001 
082 00 658.8|221 
090    HF5415 .K636 2001 
100 1  Kotler, Philip.|0https://id.loc.gov/authorities/names/
       n79105772 
245 10 Principles of marketing /|cPhilip Kotler, Gary Armstrong. 
250    9th ed. 
264  1 Upper Saddle River, N.J. :|bPrentice Hall,|c[2001] 
264  4 |c©2001 
300    xxxi, 785 pages, 53 unnumbered pages :|bcolor 
       illustrations ;|c28 cm +|e1 computer optical disc (4 3/4 
       in.) 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and indexes. 
505 0  Understanding marketing and the marketing process. 
       Marketing in a changing world: creating customer value and
       satisfaction -- Strategic planning and the marketing 
       process -- The marketing environment -- Developing 
       marketing opportunities and strategies. Marketing research
       and information systems -- Consumer markets and consumer 
       buyer behavior -- Business markets and business buyer 
       behavior -- Market segmentation, targeting, and 
       positioning for competitive advantage -- Developing the 
       marketing mix. Product and services strategy -- New-
       product development and product life-cycle strategies --
       Pricing products: pricing considerations and approaches --
       Pricing products: pricing strategies -- Distribution 
       channels and logistics management -- Retailing and 
       wholesaling -- Integrated marketing communications 
       strategy -- Advertising, sales promotion, and public 
       relations -- Personal selling and sales management -- 
       Direct and online marketing: the new marketing model -- 
       Managing marketing. Competitive strategies: attracting, 
       retaining, and growing customers -- The global marketplace
       -- Marketing and society: social responsibility and 
       marketing ethics -- Appendix 1: Measuring and forecasting 
       demand -- Appendix 2: Marketing arithmetic -- Appendix 3: 
       Careers in marketing. 
650  0 Marketing.|0https://id.loc.gov/authorities/subjects/
       sh85081333 
650  7 Marketing.|2fast|0https://id.worldcat.org/fast/1010167 
700 1  Armstrong, Gary. 
901    MARCIVE 20231220 
935    393224 
994    X0|bRID