LEADER 00000cam a2200481Mi 4500 
001    ocn889259016 
003    OCoLC 
005    20211008041809.0 
006    m     o  d         
007    cr cn||||||||| 
008    140721s2014    sp      o     000 0 baq d 
020    8415772068|q(e-book) 
020    9788415772064|q(electronic book) 
020    |z9788415759201 
035    (OCoLC)889259016 
040    E7B|beng|erda|epn|cE7B|dOCLCO|dOCLCF|dOCLCQ|dN$T|dOCLCO 
049    RIDW 
050  4 HF5415|b.K874 2014eb 
082 04 658.8|223 
090    HF5415|b.K874 2014eb 
100 1  Kotler, Philip.|0https://id.loc.gov/authorities/names/
       n79105772 
245 10 Marketinaren oinarriak /|cPhilip Kotler, Gary Armstrong. 
264  1 Bilbao :|bUniversidad de Deusto,|c2014. 
300    1 online resource (873 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
588 0  Online resource; title from PDF title page (ebrary, viewed
       July 21, 2014). 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Marketing.|0https://id.loc.gov/authorities/subjects/
       sh85081333 
650  7 Marketing.|2fast|0https://id.worldcat.org/fast/1010167 
655  4 Libros electronicos. 
655  4 Electronic books. 
700 1  Armstrong, Gary,|eautor. 
856 40 |uhttps://rider.idm.oclc.org/login?url=https://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=870964|zOnline ebook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20211213|cEBSCO|tEBSCOebooksacademic NEW Oct-Nov 5018
       |lridw 
994    92|bRID