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Book
Author
Cafferky, Michael E.
Title
Let your customers do the talking : 301+ word-of-mouth marketing tactics guaranteed to boost profits / Michael E. Cafferky.
Publication Info.
Chicago : Upstart Pub., [1996]
©1996
Item Status
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Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5415.122 .C33 1996
1996
Available
---
Description
xii, 228 pages ; 23 cm
Bibliography
Includes bibliographical references (pages 217-220) and index.
Subject
Marketing.
Marketing.
Word-of-mouth advertising.
Word-of-mouth advertising.
Consumer satisfaction.
Consumer satisfaction.
Customer services.
Customer services.
ISBN
0936894954 paperback