| Description |
1 online resource |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references. |
| Summary |
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Communication in marketing.
|
|
Communication in marketing. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: 1527541045 9781527541047 (OCoLC)1125995713 |
| ISBN |
1527542394 (electronic book) |
|
9781527542396 (electronic book) |
|
1527541045 |
|
9781527541047 |
|
