Description |
1 online resource |
Physical Medium |
polychrome |
Description |
text file |
Bibliography |
Includes bibliographical references. |
Summary |
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Communication in marketing.
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|
Communication in marketing. |
Genre/Form |
Electronic books.
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Other Form: |
Print version: 1527541045 9781527541047 (OCoLC)1125995713 |
ISBN |
1527542394 (electronic book) |
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9781527542396 (electronic book) |
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1527541045 |
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9781527541047 |
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