Description |
1 online resource |
Physical Medium |
polychrome |
Description |
text file |
Bibliography |
Includes bibliographical references and index. |
Contents |
Social media as rhetoric and communication -- A history and philosophy of integrated marketing communication (IMC) -- Social media, IMC, and rhetorical decorum -- Social media, IMC, and the audience -- Social media, IMC, and communication ethics. |
Summary |
Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Communication in marketing.
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Communication in marketing. |
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Marketing -- Social aspects.
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Marketing -- Social aspects. |
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Social media.
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Social media. |
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Communication -- Technological innovations.
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Communication -- Technological innovations. |
Genre/Form |
Electronic books.
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Subject |
Social media. |
Other Form: |
Print version: Persuit, Jeanne M., 1973- Social media and integrated marketing communication. Lanham : Lexington Books, [2013] 9780739171134 (DLC) 2013025844 (OCoLC)842111815 |
ISBN |
9780739171141 (electronic book) |
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0739171143 (electronic book) |
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1299743390 |
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9781299743397 |
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9780739171134 |
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0739171135 |
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