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book
BookPrinted Material
Author Myers, James H.

Title Managerial applications of multivariate analysis in marketing / James H. Myers, Gary M. Mullet.

Publication Info. Chicago, Ill. : American Marketing Association, [2003]
©2003

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.125 .M492 2003    Available  ---
Description xix, 395 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Subject Marketing -- Statistical methods.
Marketing -- Statistical methods.
Marketing.
Marketing -- Data processing.
Marketing -- Data processing.
Multivariate analysis.
Multivariate analysis.
Marketing -- Management.
Marketing -- Management.
Added Author Mullet, Gary M.
ISBN 0877573018 alkaline paper