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Book
Author
Myers, James H.
Title
Managerial applications of multivariate analysis in marketing / James H. Myers, Gary M. Mullet.
Publication Info.
Chicago, Ill. : American Marketing Association, [2003]
©2003
Item Status
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Call No.
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Gift Note
Moore Stacks
HF5415.125 .M492 2003
Available
---
Description
xix, 395 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references and index.
Subject
Marketing -- Statistical methods.
Marketing -- Statistical methods.
Marketing.
Marketing -- Data processing.
Marketing -- Data processing.
Multivariate analysis.
Multivariate analysis.
Marketing -- Management.
Marketing -- Management.
Added Author
Mullet, Gary M.
ISBN
0877573018 alkaline paper