| Description |
1 online resource (vi, 150 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references. |
| Summary |
The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet the high expectations of these savvy and hyper-connected consumers. This requires a 360 degree customer-centric approach--fuelled by big data--that attempts to understand customer problems and deliver timely solutions. The ability to use customer journey mapping and real-time analytics to unlock act. |
| Contents |
Intro -- Table of Contents -- Acknowledgements -- Introduction -- Part I -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Part II -- Chapter Five -- Part III -- Chapter Six -- Chapter Seven -- Part IV -- Chapter Eight -- Part V -- Chapter Nine -- Bibliography. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Marketing -- Data processing.
|
|
Marketing -- Data processing. |
|
Customer services.
|
|
Customer services. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Valls, Josep-Francesc. Customer-centricity. Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018 1527515877 (OCoLC)1050955858 |
| ISBN |
9781527519138 (electronic book) |
|
1527519139 (electronic book) |
|
1527515877 |
|
9781527515871 |
|
