Description |
277 pages : illustrations ; 24 cm + 1 CD-ROM (4 3/4 in.) |
Contents |
Business models : what they are, how they work, why they are important -- Describing the customers -- Describing what customers do -- Quantifying customer behavior -- Building customer data files -- Building a contact strategy -- The process of building a business model -- Changing the business model -- Case studies. |
Note |
Includes index. |
Subject |
Marketing -- Data processing.
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Marketing -- Data processing. |
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Marketing -- Econometric models.
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Marketing -- Econometric models. |
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Marketing. |
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Business planning.
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Business planning. |
ISBN |
0324222335 |
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