Title Authentic personal brand coaching : entrepreneurial leadership brand coaching for sustainable high performance / by Hubert K. Rampersad.

Publication Info.	Charlotte, NC : Information Age Publishing Inc., [2015]
	©2015

Online access
Online eBook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this eBook

Item Status

Description	1 online resource
Physical Medium	polychrome
Description	text file
Bibliography	Includes bibliographical references.
Contents	1. Introduction -- 2. Authentic Branding Model -- 3. Authentic Personal Branding -- 4. How to Define and Formulate Your Personal Ambition -- 5. How to Define and Formulate Your Personal Brand -- 6. How to Formulate Your Personal Balanced Scorecard -- 7. How to Implement and Cultivate Your Personal Brand -- 8. Alignment With Yourself -- 9. Alignment with your Organization -- 10. The Authentic Personal Brand Coach Federation.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Branding (Marketing)
	Branding (Marketing)
	Leadership.
	Leadership.
Genre/Form	Electronic books.
ISBN	9781681230238 (electronic book)
	1681230232 (electronic book)
	9781681230214
	1681230216
	9781681230221
	1681230224