Title Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen ; with Jane Rosen.

Publication Info.	Hoboken, N.J. : Wiley, [2009]
	©2009

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.1255 .R67 2009	Available	---

Description	xv, 187 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references and index.
Subject	Branding (Marketing)
	Branding (Marketing)
	Direct marketing.
	Direct marketing.
	Marketing.
	Marketing.
Added Author	Rosen, Jane.
ISBN	9780470164938 cloth
	047016493X cloth