| Description |
1 online resource (1 volume) : illustrations |
|
text file |
| Summary |
If you are thinking of starting up a business - whether online or in a pushcart or a small café - you need to look into your branding. (how does it work, anyway?), brace yourself ... According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Branding (Marketing)
|
|
Branding (Marketing) |
|
Brand name products -- Management.
|
|
Brand name products -- Management. |
| Genre/Form |
Electronic books.
|
| Added Title |
Complete branding guide for start-ups |
| Other Form: |
Print version: Tai, Jacky, 1970- Brand zero 9789814408349 (OCoLC)849190701 |
| ISBN |
9789814516747 |
|
9814516740 |
|
9789814408349 |
|
9814408344 |
|
