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Bestseller
BestsellerE-book
Author Persuit, Jeanne M., 1973-

Title Social media and integrated marketing communication : a rhetorical approach / Jeanne M. Persuit.

Publication Info. Lanham : Lexington Books, [2013]

Item Status

Description 1 online resource
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references and index.
Contents Social media as rhetoric and communication -- A history and philosophy of integrated marketing communication (IMC) -- Social media, IMC, and rhetorical decorum -- Social media, IMC, and the audience -- Social media, IMC, and communication ethics.
Summary Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Communication in marketing.
Communication in marketing.
Marketing -- Social aspects.
Marketing -- Social aspects.
Social media.
Social media.
Communication -- Technological innovations.
Communication -- Technological innovations.
Genre/Form Electronic books.
Subject Social media.
Other Form: Print version: Persuit, Jeanne M., 1973- Social media and integrated marketing communication. Lanham : Lexington Books, [2013] 9780739171134 (DLC) 2013025844 (OCoLC)842111815
ISBN 9780739171141 (electronic book)
0739171143 (electronic book)
1299743390
9781299743397
9780739171134
0739171135