| Description |
277 pages : illustrations ; 24 cm + 1 CD-ROM (4 3/4 in.) |
| Contents |
Business models : what they are, how they work, why they are important -- Describing the customers -- Describing what customers do -- Quantifying customer behavior -- Building customer data files -- Building a contact strategy -- The process of building a business model -- Changing the business model -- Case studies. |
| Note |
Includes index. |
| Subject |
Marketing -- Data processing.
|
|
Marketing -- Data processing. |
|
Marketing -- Econometric models.
|
|
Marketing -- Econometric models. |
|
Marketing. |
|
Business planning.
|
|
Business planning. |
| ISBN |
0324222335 |
|
