| Edition |
First edition. |
| Description |
1 online resource (xvi, 137 pages) : illustrations (some color). |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Digital and social media marketing and advertising collection,
2333-8830
|
|
Digital and social media marketing and advertising collection.
2333-8830
|
| Bibliography |
Includes bibliographical references (pages 123-124) and index. |
| Contents |
Chapter 1. NBC (1950) -- Chapter 2. JAWS (1975) -- Chapter 3. THX (1983) -- Chapter 4. Law and order (1990) -- Chapter 5. Intel (1994) -- Chapter 6. Windows (1995) -- Chapter 7. T-Mobile (1990) -- Chapter 8. McDonald's (2003) -- Chapter 9. Coca-Cola (2006 and 2016) -- Chapter 10. AT&T (2012) -- The next chapter Mastercard (2019). |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most note worthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creator of the Intel logo and Brian Eno who gave Windows 95 sound. Remember your favorite television show or movie and say hello to Mike Post from Law and Order fame, Dr. James "Andy" Moore from THX and John Williams who scared us in Jaws ... and don't forget to honor those NBC chimes. Keep your phone on in case you get a ring from Lance Massey on your T-Mobile or Joel Beckerman on your AT&T commercial. And if you get hungry, there's always something from McDonald's courtesy of Bill Lamar or a Coke from Joe Belliotti and Umut Ozaydini. Finally, pay for it all with your Raja Rajamannar's Mastercard. |
| Form |
Also available in print. |
| System Details |
Mode of access: World Wide Web. |
|
System requirements: Adobe Acrobat reader. |
| Subject |
Branding (Marketing)
|
|
Branding (Marketing) |
|
Music in advertising.
|
|
Music in advertising. |
|
Advertising -- Brand name products.
|
|
Advertising -- Brand name products. |
|
Advertising -- Psychological aspects.
|
|
Advertising -- Psychological aspects. |
| Indexed Term |
Audio. |
|
Branding. |
|
Logos. |
|
Sonic. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: 9781637420829 |
| ISBN |
9781637420836 e-book |
|
9781637420829 print |
|
