Title Storytelling about your brand online & offline : a compelling guide to discovering your story / by Bernardette Martin ; foreword by William Arruda ; afterword by Jason Alba.

Publication Info.	Cupertino, CA : Happy About, [2010]
	©2010

Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading this eBook

Item Status

Description	1 online resource (xii, 153 pages) : illustrations
Physical Medium	polychrome
Description	text file
Contents	pt. I. The power of storytelling -- pt. II. The "art" of storytelling and extracting the stories -- pt. III. 2.0 storytelling : communicating your story online -- pt. IV. Offline storytelling -- pt. V. Writing your story content and the branded BIO tool.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Branding (Marketing)
	Branding (Marketing)
Genre/Form	Electronic books.
Added Author	Arruda, William, 1961-
	Alba, Jason.
Other Form:	Print version: Martin, Bernadette. I need to brand my story online and offline--now what???. [S.l.] : Happy About, 2009 9781600051449 (OCoLC)501381762
ISBN	9781600051456 (electronic book)
	1600051456 (electronic book)