Edition |
First edition. |
Description |
1 online resource (xxii, 169 pages) : illustrations. |
Physical Medium |
polychrome |
Description |
text file |
Series |
Marketing collection,
2169-3986
|
|
Marketing collection.
2169-3986
|
Bibliography |
Includes bibliographical references (pages 143-146) and index. |
Contents |
Part I. Background and basics. Chapter 1. How brand naming works ; Chapter 2. Types of brand names ; Chapter 3. The basic naming process -- Part II. Hundreds of ideas. Chapter 4. The naming brief ; Chapter 5. Getting set up ; Chapter 6. Basic name generation ; Chapter 7. Building out the list -- Part III. Narrowing down to one. Chapter 8. Shortlisting ; Chapter 9. Trademark prescreening ; Chapter 10. Linguistic checks ; Chapter 11. What about the domain? ; Chapter 12. Presenting names ; Chapter 13. Full legal and final selection ; Chapter 14. Securing and launching the new name -- Part IV. Resources. |
Access |
Access restricted to authorized users and institutions. |
Summary |
The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes (what Phil Knight said when he first heard Nike), tired trends (start-ups with names ending in ly), busted myths (Chevy Nova sold just fine in Mexico), and brand origin stories (the surprising truth behind Ha⁺gen-Dazs). And through interviews withover a dozen other namers, Meyerson has amassed a treasure trove of resources, references, templates, and tools to help you dive deeper into the art and science of naming. So, whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus--not to mention Scrabble--and pick up Brand Naming. |
Form |
Also available in print. |
System Details |
Mode of access: World Wide Web. |
|
System requirements: Adobe Acrobat reader. |
Subject |
Branding (Marketing)
|
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Branding (Marketing) |
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Brand name products.
|
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Brand name products. |
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Business names.
|
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Business names. |
Indexed Term |
Branding. |
|
Marketing. |
|
Brand naming. |
|
Company naming. |
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Business naming. |
|
Product naming. |
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Brand names. |
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How to name a company. |
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How to name a product. |
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Brand identity. |
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Brand strategy. |
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Brand consulting. |
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Small business marketing. |
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Start-up marketing. |
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Marketing for entrepreneurs. |
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Brand management. |
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Brand marketing. |
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Verbal identity. |
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Nomenclature. |
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Product management. |
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Product marketing. |
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Entrepreneurs. |
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Start-ups. |
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Small business |
Genre/Form |
Electronic books.
|
Other Form: |
Print version: 9781637421550 |
ISBN |
9781637421567 e-book |
|
9781637421550 print |
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