Title The crucial 12 : powerful insights for marketing leadership / Steve Wolgemuth.

Publication Info.

Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Edition	First edition.
Description	1 online resource (243 pages)
Contents	Cover -- Copyright -- Dedication -- Contents -- Why? -- The Epidemic of Bad Leadership -- Question 1: What's Our High-Level Strategy? -- Question 2: How Are We Different? -- Question 3: What Do Our Customers Experience? -- Question 4: What's Our Marketing Problem? -- Question 5: What's the Thing That Sells the Thing? -- Question 6: How Will People Hear About Us? -- Question 7: How Do We Assemble the Right Team? -- Question 8: How Can We Bring Out the Best in Our Marketing Teams? -- Question 9: How Much Should We Spend -- Question 10: How Will We Track Progress? -- Question 11: What Are We Learning? -- Question 12: Where Do We Start? -- Final Thoughts: Marketing Leadership Matters.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Marketing.
	Success.
	Leadership.
	marketing.
	Leadership
	Marketing
	Success
Added Title	Crucial twelve
Other Form:	Print version: Wolgemuth, Steve. Crucial 12 : Powerful Insights for Marketing Leadership. Ashland : Bookpress Publishing, ©2020 9781947305038
ISBN	1947305050
	9781947305052 (electronic bk.)