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Book
Author
Woods, Robin (Robin Stephen)
Title
What's in it for me? : a marketer's guide to establishing an equal partnership with customers / Robin Woods.
Publication Info.
New York : AMACOM, [1993]
©1993
Item Status
Location
Call No.
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OPAC Message
Public Note
Gift Note
Moore Stacks
HF5415 .W673 1993
Available
---
Description
xvi, 207 pages : illustrations
Note
Includes index.
Subject
Marketing.
Marketing.
Branding (Marketing)
Branding (Marketing)
Consumers' preferences.
Consumers' preferences.
Motivation research (Marketing)
Motivation research (Marketing)
ISBN
0814451470
