| Description |
xii, 161 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The importance of family -- Today's families and how they got the way they are -- Boomers and post boomers -- Family economics -- Families and popular culture -- New American families -- How to do family marketing -- Principle of family marketing -- The drama of family marketing -- Family marketing reasearch methods -- The four P's of family marketing -- Family marketing and social issues in advertising. |
| Subject |
Marketing -- United States.
|
|
Marketing. |
|
United States. |
|
Family demography -- United States.
|
|
Family demography. |
|
Marketing. |
| ISBN |
0936889225 |
|
9780936889221 |
|
0936889233 paperback |
|
9780936889238 paperback |
|
