| Description |
1 online resource (v, 64 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Business reference guide
|
|
Business reference guide (Salem Press)
|
| Bibliography |
Includes bibliographical references. |
| Contents |
Integrated marketing communications -- Future of integrated marketing communications -- Strategic marketing -- Promotional policies -- Brand management -- Value-based strategies for business marketing -- Internet marketing strategies -- Personal selling & sales management -- Professional selling in business to business marketing -- Trade show participation -- Person marketing : using celebrities to endorse products. |
| Summary |
The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. It begins by describing promotional policies and strategic marketing approaches before discussing a number of applications, including Internet marketing and personal selling. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Language |
English. |
| Subject |
Marketing -- United States.
|
|
Marketing. |
|
United States. |
|
Marketing -- United States -- Management.
|
|
Management. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Editors of Salem Press. Strategies in marketing. Ipswich, Massachusetts : Salem Press, ©2014 v, 64 pages Business Reference Guide 9780824214302 |
| ISBN |
9781429835916 (electronic book) |
|
1429835915 (electronic book) |
|
9780824214302 |
|
