| Description |
xvii, 590 pages : illustrations ; 26 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Stalking the amphisbaena (1996) -- The exemplary research (1953) -- Broadening the concept of marketing (1969) -- Cigarette smoking and the public interest (1963) -- What kind of corporate objectives? (1966) -- Beyond marketing : the furthering concept (1969) -- Demarketing, yes, demarketing (1971) -- Marketing and aesthetics (1974) -- Marcology 101 or the domain of marketing (1976) -- A rejoinder: toward a broader concept of marketing's role in social order (1979) -- The heart of quality service (1989) -- Absolute ethics, relatively speaking (1993) -- The product and the brand (1955) -- Brands, trademarks, and the law (1981) -- The two tiers of marketing (1990) -- Marketing stages in developing nations (1991) -- Defending the dowager : communication strategies for declining main brands (1993) -- Symbols for sale (1959) -- Symbols of substance, source, and sorcery (1960) -- Symbolism and life style (1963) -- The public image of government agencies (1963) -- Imagery and symbolism (1973) -- Myth and meaning in marketing (1974) -- Symbols, selves, and others (1981) -- Meanings in advertising stimuli (1986) -- Semiotician ordinaire (1987) -- Constructing consumer behavior : a grand template (1991) -- The cake eaters (1957) -- Looking at the ladies, lately (1960) -- Phases in changing interpersonal relations (1962) -- Social class and consumer behavior (1966) -- Psychosocial reactions to the abundant society (1967) -- The discretionary society (1970) -- Emotional reactions to the cutting of trees (1973) -- Consumer behavior in the United States (1977) -- Arts consumers and aesthetic attributes (1980) -- Social division and aesthetic specialization : the middle class and musical events (1980) -- Psychosocial themes in consumer grooming rituals (1983) -- Synchrony and diachrony in product perceptions (1983) -- Consumer behavior in the United States : the avid consumer (1987) -- Effect of recent economic experiences on consumer dreams, goals, and behavior in the United States (1987) -- Giving voice to the gift : the use of projective techniques to recover lost meanings (1993) -- Cultural harmonies and variations (1993) -- Qualitative research (1994) -- Motivation research (1987) -- Thematic assessment of executives (1963) -- New dimension in consumer analysis (1963) -- Focus groups : mixed blessing (1973) -- Musings of a researcher : the human side of interviewing (1975) -- Hunger and work in a civilized tribe: Or, the anthropology of market transaction (1978) -- Interpreting consumer mythology : a structural approach to consumer behavior (1981) -- Dreams, fairy tales, animals, and cars (1985) -- Marketing research as a dialogue (1988) -- Autodriving : a photoelicitation technique (1991). |
| Subject |
Marketing -- United States.
|
|
Marketing. |
|
United States. |
|
Advertising -- United States.
|
|
Advertising. |
|
Consumer behavior -- United States.
|
|
Consumer behavior. |
| Added Author |
Rook, Dennis W.
|
| Added Title |
Brands, consumers, symbols, and research |
| ISBN |
0761916962 cloth acid-free paper |
|
0761916960 paperback acid-free paper |
|
0761916970 |
|
